Launch your content marketing function this week

Cadence gives your B2B startup the output of a full-time content marketer, minus the overhead.

Want to learn more first? how it works

Cadence is the content marketing studio of JJ Kaufman. It's a seamless way for B2B startups to quickly and affordably stand up a content marketing function that drives growth.

What cadence is:

An end-to-end solution for written content marketing (case studies, emails, linkedin posts, newsletters, seo articles, playbooks). You’re not just getting content—you’re getting a content strategist with an MBA and years of startup experience who knows how to build pipeline.


A faster, cheaper way: receive your first content drop in days, not weeks. Get the output of a full-time content marketer at a fraction of the cost.

What it isn't:

✖ An agency or outsourced operation. I perform all work myself, and am your sole point of communication.

✖ A timesuck. My workflow is built to take as little of your time as possible, while preserving a sense of oversight and creative control.

A seamless process, made for Founder Mode

1) Discovery meeting

I'll come with a researched understanding of your competitive landscape and decision-makers. We'll discuss your marketing goals, team structure, and anything else I should know.

2) Free content plan

Receive an outline of the first 30 days of content to ensure we're strategically aligned before we move forward.

3) Monthly content drops

Every month, you'll receive a care package of high-quality content that's ready to post. No long-term commitment required (though I think you'll stick around 😎).

About JJ

JJ is a seasoned content marketer with nearly a decade of experience launching content-writing functions for high-growth B2B technology businesses. He's worked for creative agencies and as a full-time operator, developing a founder-friendly workflow.As a Columbia MBA candidate with strategy consulting experience, he brings a heightened business awareness to every client project.

"JJ is the archetype individual to commercialize new B2B products and solutions."
-Guru Sundar; VP of Marketing, Abridge

Let's grow together.

Fill out the form below to receive a quote. Prefer a phone call or zoom? Book a free consultation.