Launch your content marketing function this week

Cadence gives your B2B startup the output of a full-time content marketer—without the overhead.

Want to learn more first? how it works

Cadence is the content marketing studio of JJ Kaufman. It’s the fastest way for B2B startups to stand up a high-performing content function, without hiring.

What cadence is:

✓ A complete content marketing function.
Strategy + execution across case studies, emails, LinkedIn posts, SEO, and more. Run by an operator with startup chops and an MBA.


✓ Fast & founder-friendly.
First content drop in days. Output of a full-time hire at a fraction of the cost.

What it isn't:

✖ Not at agency. No handoffs. No overhead. You work directly with me.

✖ Not a timesuck. My workflow respects the value of your time while giving you full creative visibility.

A simple async process, built for Founder Mode

1) Async brief

Tell me your ICP and #1 content goal. Takes <5 minutes. I’ll do the research to fill in the rest.

2) Free content plan

Receive an outline of the first 30 days of content to ensure we're strategically aligned before we move forward.

3) Monthly content drops

Every month, you'll receive a care package of high-quality content that's ready to post. No long-term commitment required (though most founders stick around).

About JJ

I’ve built content functions for venture-backed B2B startups, both in-house and agency-side. I know how to think like your customer, find your voice, and scale output.I'm also a Columbia MBA & strategy consultant. I run Cadence solo.

"JJ is the archetype individual to commercialize new B2B products and solutions."
-Guru Sundar; VP of Marketing, Abridge

Let's grow together.

Fill out the form below and I’ll return a custom 30-day content roadmap—no calls required.
(Prefer to talk it out? Book a quick call.)